How to Build a CSE Budget That Delivers Returns

How to Assess the Value of CSEs
Surface-level analysis about conversion rates per channel and average CPC isn't enough to help retailers determine what they should pay for Google Shopping referrals, for example. To answer that question, companies need to look more closely at RPC. We did just that recently when we evaluated customer data our analysts collected from consumer-focused online retail sites over the course of a year. This data included hundreds of millions of dollars worth of conversions and showed several trends that are instructive to businesses trying to navigate the CSE landscape.