How to Build a CSE Budget That Delivers Returns

Recent online shopping trends and forecasts demonstrate how much emphasis retailers must place on their internet marketing strategies to attract and keep customers. Analysts report that Black Friday 2012 online sales increased 26 percent from the previous year, and even traditional shoppers are using mobile devices to compare prices in-store. This behavior will only intensify in the next few years. Forrester Research recently predicted that U.S. shoppers will boost online sales by 45 percent between now and 2016.