How Brands Can Improve In-store Conversions Through Mobile Merchandising

By Dilip Daswani

The future of mobile merchandising lies in the ability of retailers to leverage the mobile technologies available to engage consumers in-store and enable their products and packaging to deliver stories. The result is an enhanced brand affinity with buyers and the ability to link in-store buyer behavior with the online social media world. This ultimately creates an interactive mobile environment which is geared toward improving in-store conversions.