How Brands Can Improve In-store Conversions Through Mobile Merchandising

By Dilip Daswani

3. Engage customers with content and promotions at the point of purchase. Imagine a young man walking up to a basketball in a sporting goods store, scanning the QR code linked to the product and receiving a video of LeBron James talking about his association with the manufacturer and his input on the design of the ball. Imagine he's offered a chance to meet LeBron in person if he buys the ball before a certain date, keys in his contact details and shares the promotion with his friends on Facebook — all possible with just a few clicks. Engaging customers at the opportune moment is a powerful element in mobile merchandising.