3 Ways Retailers Can Improve In-Store Conversions Through Mobile Merchandising

2. Implement extended packaging standards. Extended packaging standards were conceptualized years ago by the stalwarts of retail like Nestle, Kraft, Coca-Cola, Wal-Mart and others. Essentially, it uses mobile scanable 2-D barcodes/QR codes on the product packaging, enabling consumers to access additional information about the product via their smartphones. Having each individual product deliver highly specific product details to consumers’ smartphones is an essential element of mobile merchandising, and has positive results on sell through rates in-store. Additional information delivered on the scan of a product could be the difference between evaluating a product and actually purchasing it.