3 Ways Retailers Can Improve In-Store Conversions Through Mobile Merchandising

Here are three insights for retailers to improve in-store conversions using mobile merchandising:

1. Create an interactive mobile environment in-store. QR codes, NFC and 2-D barcodes all help to create a mobile in-store environment. There's also Apple's iBeacon technology that triggers push notifications through an app as shoppers come into range of Bluetooth beacons placed in various sections of the store. Let shoppers know your store is mobile ready — free Wi-Fi access goes a long way in creating a mobile merchandising environment. Most importantly, communicate to shoppers that it's a mobile-activated store through messaging and your staff. Make consumers aware of incentives for interacting with products, labels and signs strategically placed within the store.