3 Ways Retailers Can Improve In-Store Conversions Through Mobile Merchandising

More brick-and-mortar retailers today are worried about retention of customers that display increasingly digital and mobile-influenced behavior. Take a step back and watch consumers while shopping in a mall, supermarket or as they walk past stores. You'll observe people with their eyes connected to their smartphones, snapping photos, using apps, pulling up reviews, running searches, messaging their friends or calling someone to get their opinion on what to purchase.