B-to-B Cataloging: Cast a Powerful Net
For inventory control and warehouse employees, this was a source of pride, and it was apparent when you spoke to them about it.
Successful branding does more than present a clear and consistent message to your customers. It communicates to your employees, too. Clear brand identification energizes a company. When the brand effectively is communicated internally, employees take on a focus and commitment to deliver on the company’s brand promise.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
