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Joe Keenan
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and Catalog Successcha
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Examining Upsells
On the positive side, Dell’ Arciprete listed the following benefits of properly executed upsells:
* add return on investment to your margins;
* help you gain insight into what people will buy; and
* add revenue.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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