By
Joe Keenan
, Senior
and Catalog Successcha
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* risk of customer dissatisfaction;
* increased complaints to your call center; and
* damage to your brand if you’re not presenting a value to the customer.
To effectively upsell products, Dell’ Arciprete advised, look back at customers’ purchase histories, search histories, average order values, feedback, among other things.
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- People:
- Boca Java
- Joe Keenan
- Places:
- Washington D.C.
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