By
Joe Keenan
, Senior
and Catalog Successcha
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5. Don’t present out-of-stock items. “This lowers customer satisfaction and increases calls to the call center,” Dell’ Arciprete said.
6. Don’t use the top toolbar to cross-sell or upsell. This makes people go over the same real estate they’ve already covered, Dell’ Arciprete said. It makes them even less likely to see the cross-sell or upsell opportunity.
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- People:
- Boca Java
- Joe Keenan
- Places:
- Washington D.C.
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