How to Boost Sales Through Cross-Selling and Upselling, Part 2 of 2

5. Don’t present out-of-stock items. “This lowers customer satisfaction and increases calls to the call center,” Dell’ Arciprete said.

6. Don’t use the top toolbar to cross-sell or upsell. This makes people go over the same real estate they’ve already covered, Dell’ Arciprete said. It makes them even less likely to see the cross-sell or upsell opportunity.