How to Boost Sales Through Cross-Selling and Upselling, Part 2 of 2

3. No brand wars. Don’t pit one brand against another, Dell’ Arciprete said. It’s just going to cause the customers to leave your site and research it, most likely at a shopping comparison site. And then they may never come back.

4. Don’t keep seasonal items as a cross-sell or upsell past their time of relevancy.