By
Joe Keenan
, Senior
and Catalog Successcha
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3. No brand wars. Don’t pit one brand against another, Dell’ Arciprete said. It’s just going to cause the customers to leave your site and research it, most likely at a shopping comparison site. And then they may never come back.
4. Don’t keep seasonal items as a cross-sell or upsell past their time of relevancy.
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