By
Joe Keenan
, Senior
and Catalog Successcha
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(For part 1, click here.)
1. Too many cross-sell items. Confusion reigns and placements become random when you try to cross-sell too many products at one time, Dell’ Arciprete warned.
2. Don’t talk over the customer. “Don’t make the customer feel dumb,” Dell’ Arciprete cautioned. Avoid using terms customers don’t know.
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- People:
- Boca Java
- Joe Keenan
- Places:
- Washington D.C.
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