How to Boost Sales Through Cross-Selling and Upselling, Part 1 of 2

11. Position your cross-sells next to the “submit” button. This is the best spot on a Web page to cross-sell, Dell’ Arciprete said. People still read left to right, so this should generally be on the right-hand side of the page.

Next week in the final part of this two-part series, we’ll focus on several tactics Dell’ Arciprete advised the audience to avoid when upselling and cross-selling.