How to Boost Sales Through Cross-Selling and Upselling, Part 1 of 2
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Joe Keenan
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and Catalog Success
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9. Offer discounts on one item when you buy another. This upsell technique is used effectively by Amazon, Dell’ Arciprete noted. Amazon has gotten its customers trained to reach the $25 threshold needed for free shipping, he said.
10. Provide an online glossary. This is a tool that many online retailers aren’t using, Dell’ Arciprete pointed out, but should. It’s a way to make sure your customers are aware of what every term on your site means.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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