How to Boost Sales Through Cross-Selling and Upselling, Part 1 of 2

2. Speak to the customer. Make recommendations to highlight other items customers might be interested in based on their original purchases. Dell’ Arciprete said Amazon.com does a terrific job with this.

3. Solve problems. Cross-sell or upsell a product to make customers’ lives easier, Dell’ Arciprete said. Batteries are appropriate for electronic items while grinders are appropriate for coffee beans. This way, customers receive greater savings and value, he said, because they only pay one shipping and handling charge.