Strategy: Find the Right Lists

3. Compiled lists. These lists are compiled based on type of interest. Businesses, for example, are classified by standard industrial classification (SIC) codes. Dun & Bradstreet is a large compiler of businesses by SIC through its credit service. Compiled lists are used successfully by B-to-B mailers who want to target, for example, specific business sectors. There are many different types of consumer compiled lists, too.