Strategy: Find the Right Lists

2. Subscriber lists. Don’t overlook the fact that subscribers of consumer or B-to-B magazines can work for your offer and provide a source to help expand your prospecting universe. If you happen to advertise in a magazine, negotiate a deal with the magazine’s advertising department to get the names for free, or only pay for names selected for optimization. A lot of times the advertising department is willing to cut a better deal than the list manager at the magazine.