Strategy: Find the Right Lists

Should you test new lists or continue to use the proven winners? Always test new lists; continuously plant seeds to expand your prospecting universe. Out of 10 “new” test lists, two or three will be worthy of continuation. It’s really a matter of when to test, not necessarily what to test. I recommend testing new lists during your “best” season. If holiday, for example, represents 100 percent of the results you’ll achieve, test during holiday.