By
Joe Keenan
, Senior
and Catalog Success
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* a new logo with the Best Buy name outside of the price tag;
* redesigned storefronts;
* new uniforms for store employees, moving away from the traditional blue shirt and khaki pants uniform;
* a redesigned and upgraded Web site;
* trendier product page inserts;
* the launch of Reward Zone, a loyalty program; and
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- Companies:
- Best Buy Co., Inc.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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