B-to-B: Ask 4 Questions Before Targeting B-to-G

4. Will we sacrifice margin in the B-to-G market? Margins are sacrificed when you’re negotiating contracts in any market; the government market is no different. If you choose to target the government credit card business and sell via the open market (less than $3,000 per order), you sacrifice no margin. But when you enter the bidding process, often the driving factor will be price.