B-to-B: Ask 4 Questions Before Targeting B-to-G
How to become a proactive seller in the lucrative Government market
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Mark Amtower
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This data also will show that government orders tend to be 15 percent to 20 percent larger than B-to-B orders. These orders most likely are placed using a government credit card, such as SmartPay for federal orders, but are still registered as Visa or MasterCard orders in your records. On the federal level, this surpassed $19 billion in fiscal year 2008. The micropurchase level — the level under which no contract is required — is now $3,000.
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Mark Amtower
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