B-to-B: Ask 4 Questions Before Targeting B-to-G

The reasons for targeting the B-to-G market are fairly simple:

• one out of every seven-and-a-half full-time employed adults is a government employee;
• there are more than 86,000 governments in the U.S.;
• the government buys every legitimate business product and service; and
• government spending represents more than 30 percent of the GDP.

Here are four questions to think about before spending time and money targeting B-to-G.