Cover Story: Rescue Team

“Looking at the catalog when we first got here, Mike and I didn’t know a lot about safety supplies,” Moyer recalls. “But we knew a lot about distribution and selling within distribution. We started looking through the catalog and said to ourselves, ‘How in the world would you ever pick out a pair of safety glasses if you didn’t know exactly what it is you wanted to look for?’ So we took all the products, put them together in common pages of like items and provided customers with all the information they’d need to make a choice.”