Cover Story: Rescue Team
How B-to-B catalog vets Chuck Moyer and Mike Wessner applied their J&L Industrial Supply turnaround tactics to Conney Safety Products
Remerchandised Books
Not only did Moyer and Wessner change the frequency and circulation of the catalog, the book itself was redesigned. Launched last September, the redesign bucks traditional B-to-B layout, which typically displays products by brand. Conney’s book now groups its products by type. This allows customers to more easily find and compare products.
- People:
- Chuck Moyer
- Mike Wessner
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