Cover Story: Rescue Team
How B-to-B catalog vets Chuck Moyer and Mike Wessner applied their J&L Industrial Supply turnaround tactics to Conney Safety Products
To maintain a steady stream of new business, search has become Conney’s primary customer acquisition tool. The redesigned Web site has been optimized for search engine optimization.
As for e-mail, Moyer says Conney contacts its customers on a regular basis, with response rates staying “pretty robust” despite the reduced role of the catalog.
- People:
- Chuck Moyer
- Mike Wessner
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