How Avenue Found Success With Nonbranded Search Traffic

Daly first discussed how Avenue is currently in a transitional phase, moving from a retail store-focused brand to a web-based one.

"Due to the difficulties in the retail store environment over the last few years, you'll see that in the next few weeks Avenue will be shifting from having a 500 store presence to just over 300 stores," she said. "This puts the growth of the web as a business-critical directive, focusing web contribution at close to 30 percent."