Segmentation Strategies That Work
How to audit customer-segmentation variables and measure projected response and sales
Following are the steps to take to conduct the APA project:
Choose a completed promotion to use. It’s best to start with one of your deeper customer mailings, because you’ll have more data with which to work. All (or nearly all) purchases resulting from the mailing should already have occurred and been applied to your database.
- Companies:
- Donnelley Marketing
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