Segmentation Strategies That Work
How to audit customer-segmentation variables and measure projected response and sales
tabulations, develop housefile segmentation models. Additional
performance gains should be recognized because a model will determine the appropriate relative weight for each variable when scoring the names.
Keith Pietsch is director of analytics for Donnelley Marketing Catalog Vision. You can reach him by e-mail: Keith.pietsch@donnelley.infousa.com. Or call (952) 541-6548.
- Companies:
- Donnelley Marketing
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