How Apple Pay Revolutionizes Online Conversions
Apple appears to have pulled off a masterstroke, combining existing technologies and principles in an innovative and very consumer friendly way, tackling the trust issue at the same time.
This won't happen overnight as retailers now have to adopt additional payment methods on their websites in order to see the corresponding increase in conversion rates. Research shows that using alternative payments will more than double smartphone conversion rates, which is compelling data that encourages retailers to examine the alternative payment landscape.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
