How Apple Pay Revolutionizes Online Conversions
Alternative payments (e.g., PayPal, Google Wallet, V.me) have been dogged by slow adoption by merchants, a lack of familiarity, and in the case of PayPal, consumer mistrust about hidden charges. Amazon.com recently also entered the payments market, but there's a different trust issue which has gotten in the way — retailers are reluctant to put Amazon Payments on their sites since in many cases Amazon is a competitor.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
