How Apple Pay Revolutionizes Online Conversions
To quote Apple: "Checkout can happen with a single touch, so there's no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information, and card details are kept private and are not shared with the online merchant."
Many companies have adopted a "mobile first" strategy where e-commerce design is focused on the requirements of the small screen. Until now, mobile first has been primarily about finding and searching for products. Checkout optimization has been limited due to a reluctance by many retailers to store payment details because of the increased security risk.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
