How Apple Pay Revolutionizes Online Conversions
Apple has solved all of these problems in a single stroke. By making the screens bigger on the iPhone 6 and 6 Plus, mobile conversion rates will increase simply because it's easier on a larger screen. That will make searching and selecting products much easier.
Apple Pay also bypasses data entry and form filling completely by storing payment details on the phone itself in PassBook. Sign up is simple — a single button press will use the payment details already stored in your iTunes account. And to crown it all, there's no need for a password; thumbprints replace passwords completely using Touch ID.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
