How Apple Pay Revolutionizes Online Conversions
3. Remembering passwords: In cases where account and credit card details have been stored by the merchant, conversion rates are significantly higher simply because the user doesn't have to enter shipping and billing addresses along with their credit card info. It all depends on being able to remember a password, however. Consumers struggle to remember passwords, and as a result often end up with multiple accounts at the same merchant. Going through a password recovery process on a mobile device isn't ideal, causing more users to bail.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
