How Apple Pay Revolutionizes Online Conversions
However, phones still aren't used primarily as a shopping device because of the challenges presented by the online checkout process. SeeWhy research shows that 97 percent of shoppers that have added to a shopping cart will abandon the site when reaching checkout on a smartphone.
There are three key reasons why:
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
