How Apple Pay Revolutionizes Online Conversions
It's a brave new world in payments, and you probably sense a changing of the guard. There's significant opportunity here for retailers and brands. When bank robber Willie Sutton was asked why he robbed banks, he replied "because that's where the money is." Like Willie, retailers need to focus on where the money is. If users are spending their time on mobile, that's where the conversion needs to take place.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
