How Apple Pay Revolutionizes Online Conversions
Providing a raft of different payment types makes no sense — too much choice confuses users and clutters the page, taking focus away from the call to action. By basing payment choices on the operating system of the device, the user experience can be simplified dramatically. That means that Apple users have Apple Pay, and Android users get Google Wallet, both offering very simple checkout processes leveraging iTunes and PlayStore accounts respectively.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
