How Apple Pay Revolutionizes Online Conversions
The launch of Apple Pay last month is a significant development in mobile payments, which is set to dramatically change the way that consumers shop in-store.
While much of the attention has been focused on the use of phones and watches in-store as payment devices, Apple Pay will change online shopping as well and have a major impact on which devices customers choose to use. For many Apple users, it will be easier and faster to purchase on their mobile devices than on a desktop or tablet. For these users, "Mobile First" reflects that their phone is their primary conversion device, replacing their physical wallet.
- Companies:
- Amazon.com
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
