B-to-B Cataloging: Are You Right Sized?
Urging her to do something about that, I warned her that her company could end up building a new warehouse to store a lot of SKUs that aren’t selling.
She reached toward me, gripped the catalog in her right hand and flipped it to the back cover. There, proudly featured, was an aerial photograph of the company’s new 100,000-square-foot warehouse expansion. Too late!
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
