How American Eagle Outfitters Set Up Its New Fulfillment Center

Gen Y apparel retailer American Eagle Outfitters doesn’t bulk-mail catalogs, but it does operate a thriving direct-to-consumer business from Web sales and orders placed in its stores. Like many other retailers that historically only dabbled in direct sales, American Eagle farmed out its fulfillment to a third-party firm. But as Web orders continued to increase, the company realized the need for its own fulfillment center. So one was built last year in Ottawa, Kan.