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Stephan Merz
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• Currency and Language: The use of local currency and language are usually respected. But don’t just translate your domestic catalog. A strict, word-for-word translation may not respect the nuances of the target group’s language. Adaptation is required.
• Legal Requirements: Do your research. For instance, in most nations you’ll have no problem making the participation in a prize drawing conditional upon placing an order. However, this is illegal in Germany.
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- Viking Office Products
Stephan Merz
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