How to Achieve Great Color Every Time (1,549 words)

"Match This!"

The cataloger's best tool for ensuring that the desired color comes off the press is a good color proof—a full-color representation of the page to be used on press to predict what the final printed page will look like. We say "predict" because there will always be differences. The proof is being printed on a device that also has its own color space, and this space, or "gamut," is much larger than that of a printing press. It is also printed on a substrate that may or may not resemble the paper on which the job is to be printed. The paper you use on press has a big effect on your color space.