How to Achieve Great Color Every Time (1,549 words)

Now what?

If you've ever had a print job come off press looking like gremlins had gone in and exchanged the bright, snappy inks you expected with dull, lifeless ones, you know that not all the results of the digital revolution in prepress have been wonderful.

There is hope. A skilled art director should be able, with a little effort, to understand and manage the color reproduction process successfully.