How to Achieve Great Color Every Time (1,549 words)

With the advent of digital imaging, four-color reproduction has undergone an overhaul in the way it goes to press. As design and prepress departments race to catch up, this has caused confusion and required changes in workflow.

However, the promise of digital prepress remains alive. Through informed use of digital technologies, the catalog marketer can achieve better color performance on press and greater control of the final product than were possible using film.