Chinaberry: Reinventing the Wheel

“This is a classic case of a small, entrepreneurial business that has stayed true to its niche while continuing to invest in the new things needed to succeed — but at a rate that allowed it to weather a couple of rough seasons,” observes Mark Swedlund, senior vice president of Haggin Marketing, a Mill Valley, Calif.-based catalog marketing firm. Swedlund once worked for Chinaberry catalog rival HearthSong and has followed Chinaberry closely ever since.