Chinaberry: Reinventing the Wheel

But with the company’s struggle to keep up with larger marketers, Chinaberry’s managers continue to find ways to keep up. Despite cutting back on both catalogs’ book offerings, they’re evolving product offerings to move with the times. “Publishers have cut back in the past few years on children’s picture books,” Ann Ruethling says. “There’s been more of an emphasis on young adult books. So we’re going right along with what’s going on in that world.”