Chinaberry: Reinventing the Wheel
How Chinaberry survived the big box retail assault
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Paul Miller
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But at least one small cataloger has found a way to reinvent itself and thrive. Chinaberry, a two-title cataloger of children’s books, educational toys, and spiritual and inspirational gifts, has found its own path to modest growth over the past couple of years. The company mails a namesake catalog that offers children’s books and toys, and the Isabella catalog, which offers inspirational gifts, books and music.
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Paul Miller
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