Chinaberry: Reinventing the Wheel
How Chinaberry survived the big box retail assault
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Paul Miller
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Having always taken an approach of one group of parents to another, Chinaberry developed a close bond with its customers. That spilled over to customers of Isabella when that title was launched in 1995. For some of its products that can be found less expensively elsewhere, customer loyalty has helped at times, though not always.
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Paul Miller
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