Chinaberry: Reinventing the Wheel

Mission-Driven Business

The mood at Chinaberry’s suburban San Diego headquarters is tight-knit, consisting of many long-standing employees with families similar to those that Chinaberry and Isabella serve. “They benefit from being in a mission-driven business,” Swedlund notes, “so they can attract and retain more smart and savvy people than you’d typically find in a business of their size.”