Chinaberry: Reinventing the Wheel
How Chinaberry survived the big box retail assault
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Paul Miller
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Mission-Driven Business
The mood at Chinaberry’s suburban San Diego headquarters is tight-knit, consisting of many long-standing employees with families similar to those that Chinaberry and Isabella serve. “They benefit from being in a mission-driven business,” Swedlund notes, “so they can attract and retain more smart and savvy people than you’d typically find in a business of their size.”
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