Chinaberry: Reinventing the Wheel
How Chinaberry survived the big box retail assault
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Paul Miller
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What’s more, as times got tough, Chinaberry’s managers “didn’t succumb to the price wars that so many others did,” Swedlund points out. “They took their hits, got their costs in line and husbanded their limited financial resources well during the dot-com bubble. They didn’t overspend.”
Underwhelming Sales
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Paul Miller
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